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What Is Ikigai? (And Why Mine Is Design)
What is Ikigai? For me, it’s design - the place where clarity, purpose, and creative work naturally align.
alexandralevchuk
4 days ago1 min read


One Craft, Three Needs: A Personal Take on Creative Leadership
Creative leadership is rare because most people are forced to separate stability, creativity, and income. In product design, I’ve been fortunate to align all three into one craft.
alexandralevchuk
Jan 172 min read


Everyone Wants “Wow.” But If You Want to Improve User Experience, Here’s the Part They Miss.
Most founders say they want a “wow factor,” but the real wow happens when you improve user experience by removing friction and making clarity feel effortless.
alexandralevchuk
Dec 4, 20252 min read
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