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Glowing UX button with “Continue as Guest” and bold $300M statistic — visual representation of how guest checkout increases conversion.

Glowing UX button with “Continue as Guest” and bold $300M statistic — visual representation of how guest checkout increases conversion.

How One UX Change Generated $300 Million: The Power of Guest Checkout

A single UX tweak — adding guest checkout — generated $300M in revenue for one major retailer. Here’s why reducing friction at checkout is one of the smartest moves you can make.

alexandralevchuk

May 28, 20251 min read

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