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The $300M Lesson: Why “Doing Less” Can Optimize User Experience
A $300M UX case study proving that removing friction—not adding features—is what truly optimizes user experience.
alexandralevchuk
Dec 82 min read


Why Your Product’s CTA Might Be Costing You More Than You Think
Learn why your CTAs are costing you conversions and how to optimize them for better user engagement and increased trust.
alexandralevchuk
Apr 262 min read
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