How-to Guide: Smarter Endless Scroll for Better UX

I’ve Tested 100s of Interfaces: Here’s What I Found:

8/10 users prefer clarity over endless scrolling

Ever feel like you're scrolling forever, trying to find that one thing? Infinite scroll seems ideal—endless content with no clicks required.But for users, it can quickly turn into a frustrating experience.

Why Infinite Scroll Fails Users:

1. Lost in the Flow: It’s hard to navigate back or bookmark your spot.

2. Footer Frustration: Reaching the bottom feels like an endless 'scroll marathon.'So many options, but no clear stopping point.
   

Solution? Balance.

Pagination and Load More provide clarity and control. It’s not about choosing one over the other—it’s about picking the method that best fits your users' needs.

Top Enhancements for Infinite Scroll:

1. Add visual breaks to separate new from old content.

2. Let users save their place for easy return.

3. Use a sticky footer for quick access to essential items.
   

Infinite scroll isn’t the villain—it just needs thoughtful UX design. Always design for users, not trends.

P.S. What do you think? Do you prefer infinite scroll or pagination?