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What Makes a Website User-Friendly? 5 Key Elements for a Website Evaluation

  • Writer: alexandralevchuk
    alexandralevchuk
  • Feb 17
  • 1 min read

Updated: Apr 26

Creating a website that users love isn’t just about looking good.

H&M's website homepage displayed on a laptop screen, illustrating a user-friendly design with a clean layout and seamless navigation—an example of a successful website evaluation.

Sure, aesthetics matter, but the real magic happens with the user experience (UX). A seamless and enjoyable UX keeps visitors engaged and coming back. H&M's website is a perfect example of great UX. Here’s why:


5 Key Features of H&M's Website UX:

1️⃣ Great Use of White Space

  • White space makes content breathe.

  • H&M uses it effectively, creating an open, uncluttered feel.

    Screenshot of H&M's website showcasing effective use of white space, creating a clean and uncluttered look for an improved user experience.

2️⃣ Clean, Minimalist Look

  • Less is more: a sleek, easy-to-navigate design.

  • Products stay in focus with minimal distractions.

    H&M's website homepage displaying a sleek, minimalist design with a focus on products and an easy-to-navigate layout.

3️⃣ Balanced Navigation

  • Simple, intuitive navigation.

  • Easy to find what you need, whether on desktop or mobile.

    Navigation bar on H&M's website, highlighting a simple and intuitive menu structure for effortless browsing.

4️⃣ High-Quality Visuals

  • Stunning product images that engage and entice.

  • Great visuals enhance the shopping experience.

    Product page on H&M’s website featuring high-resolution images that enhance the shopping experience and engage users.

5️⃣ Easy Search Function

  • A seamless, easy-to-use search bar.

  • Find exactly what you're looking for, fast.

    H&M’s search bar in action, showing a user typing and receiving instant, relevant product results for a seamless shopping experience.


    Why Simplicity Wins: H&M's website shows that a winning UX is about simplicity. It’s not about flashy designs—it’s about creating an experience that’s easy to navigate and enjoyable.


Website Evaluation Takeaway: Simplicity, clean design, and ease of use are essential for a great website experience. Whether you’re working on an e-commerce site, portfolio, or service-based business, always prioritize your users’ experience. P.S. What feature makes or breaks the user experience for you?

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