What Makes a Website User-Friendly? 5 Key Elements for a Website Evaluation
- alexandralevchuk
- Feb 17
- 1 min read
Updated: Apr 26
Creating a website that users love isn’t just about looking good.

Sure, aesthetics matter, but the real magic happens with the user experience (UX). A seamless and enjoyable UX keeps visitors engaged and coming back. H&M's website is a perfect example of great UX. Here’s why:
5 Key Features of H&M's Website UX:
1️⃣ Great Use of White Space
White space makes content breathe.
H&M uses it effectively, creating an open, uncluttered feel.

2️⃣ Clean, Minimalist Look
Less is more: a sleek, easy-to-navigate design.
Products stay in focus with minimal distractions.

3️⃣ Balanced Navigation
Simple, intuitive navigation.
Easy to find what you need, whether on desktop or mobile.

4️⃣ High-Quality Visuals
Stunning product images that engage and entice.
Great visuals enhance the shopping experience.

5️⃣ Easy Search Function
A seamless, easy-to-use search bar.
Find exactly what you're looking for, fast.

Why Simplicity Wins: H&M's website shows that a winning UX is about simplicity. It’s not about flashy designs—it’s about creating an experience that’s easy to navigate and enjoyable.
Website Evaluation Takeaway:
Simplicity, clean design, and ease of use are essential for a great website experience. Whether you’re working on an e-commerce site, portfolio, or service-based business, always prioritize your users’ experience.
P.S. What feature makes or breaks the user experience for you?




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